BTY CLB launches our new flagship location in the city center of Amsterdam on Singel. Not only highlighting a new location, but an additional class concept ‘BTY LIFT’ marks the 3.0 version of BTY CLB!
In July the doors of the BTY CLB flagship will open. Besides the fact that the location and nostalgic features of the building are already incredible, we wouldn’t be BTY CLB if we’re not using this expansion for the next step in our innovation journey. That’s why we’re launching a new additional class concept BTY LIFT. Where weight training is key and barbells and plates are used. Obviously, our signature elements are an essential part too: a beat-based workout, light shows, a stage with catwalk and a top notch trainer on stage!